A NEW tanning salon in Ledbury wants to make people feel like they are on holiday in the long winter days.

Kelli Warr will be officially opening 'Sun Dance Tanning' in Bank House on Bank Crescent on Friday (November 15).

Ms Warr, from Ledbury, originally ran a vintage clothing business in the town before it closed down five years ago.

During that time, she said she noticed that many people had to travel out of town to go to a salon and, sensing a gap in the market, decided to open one herself. 

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She told the Reporter: "Ledbury is a growing market town and it seemed like a prime time to open a tanning salon and give something to the community that they really want.

"I'm very excited to open and we have had really positive feedback so far, we haven't even opened yet and we are already taking bookings. 

"Hopefully this will do well and people can enjoy it."

As well as tanning, the salon will also be offering lotions and spray tans to buy. 

It will also be home to Goode Beauty, which will offer eyelashes and other beauty treatments, as well as Eastnor Aesthetics, which provides Botox, fillers, eyelash extensions and hot waxing. 

The new salon has been decorated using bright neon colours to make it feel as tropical as possible.

Ms Warr said she wanted customers to feel like they are on holiday when they visit the salon, especially during the dark winter months.

She added she was thrilled with her new shop.

"We had to wait for a long time to get this salon but everything happens for a reason and it was worth the wait. 

"My daughter Scarlett who is studying hair and beauty at college will also be in the shop on occasion helping out, which will mean a lot to me, that's almost an added bonus."

The shop will hold its opening ceremony between 7pm and 9pm on Friday.

After that, it will be open from 9am until late every Monday to Saturday and will swing its doors open between 11am and 4pm on Sundays.

Visit sundancetanning.co.uk for more information and to book.