A celebration of the food and drink sector of Worcestershire is set to make its debut at the Malvern Autumn Show.

The event, organised by Visit Worcestershire, will kick off a three-week programme of special offers and discounts at eateries around Worcestershire from Monday 7 to Sunday, October 27 at the Three Counties Showground.

The Taste Worcestershire stand at the show will feature an interactive photo opportunity in The Tipple Zone.

Read more: Worcester Warriors fans- Return is 'tantalisingly closer'

Visitors can take photos against the autumn backdrop and share them on social media.

Councillor Adam Kent, cabinet member for economy and skills at Worcestershire County Council, said: "The launch of Taste Worcestershire at the Malvern Autumn Show is a fantastic opportunity to showcase the incredible variety and quality of our local food and drink industry.

"This initiative not only highlights our county’s rich culinary heritage but also supports our local businesses, which are a vital part of Worcestershire's economy."

He added: "From farm-to-fork producers to innovative distillers, we are proud to champion the best of Worcestershire’s vibrant food scene.

"Events like this help to boost our visitor economy, and I encourage everyone to explore and enjoy what’s on offer during this exciting celebration."

To mark the launch, a Worcestershire-themed cocktail, The Worcestershire Foragers Bramble, has been created in partnership with Piston Distillery, which features the company's dry gin and apple juice from Clive’s Fruit Farm in Upton.

Grace Stringer, managing director of the distillery, said: "Working together to curate a Worcestershire inspired cocktail called the Worcestershire Foragers Bramble has been a privilege.

“We are looking forward to partnering up with Visit Worcestershire at the Malvern Show in The Tipple Zone to talk all things, drink, Worcestershire and the upcoming Taste Worcestershire event.”

A voucher, available to download for free from the Visit Worcestershire website, will give access to offers and discounts.

The initiative will also feature "foodie hero" stories about producers in the area over the three-week celebration.

A specially created Worcestershire dish by Ivan Tisdall-Downes of Native at the Netherwood Estate will also be showcased.