A vegan food company based near Ledbury has been named as the food and drink start-up of the year.
Bishops Frome's Veg Life was crowned the winner at the UK finals of the StartUp Awards.
The company, which produces plant-based Scotch eggs, was started by Rhian Caffull, who returned to Malvern after being made redundant during the pandemic.
She said: "During the pandemic, I was made redundant, but I wanted to continue my passion for sustainability and decided to combine it with my love for food.
"Inspired by the lockdown rule that required a 'substantial meal' for a pint at the pub—which reignited the nation's love for Scotch eggs—I created a plant-based alternative that has the same appearance, taste, and texture, of the traditional version.
"A Scotch egg that has the same amount of protein, a fifth fewer calories, seven grams less fat, and no cholesterol compared to not just any Scotch egg, but an M&S Scotch egg."
Since starting the business in her parents' kitchen in November 2020, Rhian has sold her product at markets and to independent delis, cafes, pubs, and restaurants.
She said: "The response has been overwhelming.
"Not only have customers loved it, but Veg Life has also gained industry recognition, winning awards such as 'Micro Business of the Year' in the Herefordshire & Worcestershire Chamber Awards 2024, a Silver Product Award at the Farm Shop & Deli Show, and the Dragon's Pantry title at the Food & Drink Expo 2024."
In June 2023, Veg Life moved into its first privately rented commercial premises at The Hop Pocket, which has affectionately been named Cluckingham Palace.
There is now a CrowdFunder set up to help the business expand.
Ms Caffull added: "After attracting significant interest from various industries, the opportunity to scale Veg Life for rapid growth is now within reach.
"However, scaling requires substantial capital, accessing funds has been challenging due to no credit score and a lack of debt history and as a result of years working abroad for a social enterprise.
"Faced with high-interest loans or giving away equity, I’m turning to this community for support, hoping to thrift one last time."
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