The West Midlands' "biggest festive experience" has announced its return to Malvern.

Winter Glow event is set to return to Malvern Showground for Christmas 2024, and has promised more attractions than ever before.

It will be open from Friday, November 22 to Tuesday, December 31, offering six weeks of Christmas cheer.


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Among the new attractions for 2024 is the UV Glow Crazy Golf.

Visitors can play glow-in-the-dark mini golf on the event's 18-hole course, complete with elf-themed UV designs.

Santa's Grotto will also return, this time with two new elves in tow, Tinker Toymaker and Frosty Wanderer.

Groups of up to eight can enjoy a personalised adventure, including a visit to Mrs Claus' bakery, the toy workshop, and a winter village, and of course a meeting with Santa.

Winter Glow is also expanding its light trail with a new theme called ‘The Light Guardians’, created by Malvern artists and lighting designers.

The covered ice rink, the largest in the region, will return for festive ice skating, and the fairground will be making a comeback with activities for all ages, including a big wheel, Dodgems, a festive funhouse, bungee trampolines, and classic fairground games.

The dog-friendly Santa meet-and-greet experience, Santa Paws, will also return for 2024, inviting dogs and their owners to participate in the light trail on the opening weekend and any weekday booking.

Chris Tarren, managing director at Winter Glow, said: "We're thrilled to announce the return of Winter Glow to the Malvern Showground for another unforgettable Christmas season.

"Our aim is to create a magical experience for the entire community, and we believe this year's event will be our best yet.

"Malvern is fast becoming the ultimate Christmas destination in the West Midlands and, with exciting new additions like the UV Glow Crazy Golf and an expanded Light Trail, we're confident this year's event will only cement this further."

For more information and to purchase tickets, visitors can head to the Winter Glow website (https://winterglow.co.uk/).