Malvern Hills District Council (MHDC) has launched a unique 'Bike Boost' scheme to promote cycling as a preferred mode of travel for local residents.

Individual cyclists can receive a £50 reimbursement towards a bicycle check, service, its parts, tools, locks, accessories, or even a new bike.

The scheme caters to individuals of varying skill levels and has been supported by the UK Government through the UK Shared Prosperity Fund.

As of now, residents keen on joining the scheme will have to fill out an online application form on the council's website to be eligible.

Upon completion, they will receive a voucher number and a bank details form which they can then use to make purchases at any one of the seven associated businesses across the Malvern Hills District.

The MHDC aims to promote healthier living as well as reduce carbon emissions through the 'Bike Boost' scheme.

It's seen as a step toward MHDC's commitment to Active Travel.

By enticing residents to opt for a bicycle rather than a car for short commutes, the council hopes to foster an environment-conscious culture amongst residents.

For a comprehensive list of terms, conditions, and application details, interested participants may visit www.malvernhills.gov.uk/bike-boost.

Councillor Tom Wells, portfolio holder for communities, health and wellbeing at Malvern Hills District Council, said: "The ‘Bike Boost’ scheme is a great opportunity for us to help people within the Malvern Hills District look after their bike or even help towards buying a new one.

"One of our council priorities is to promote and support sustainable travel solutions, including low carbon and active travel. As a regular cyclist myself, I hope people of all skill levels take advantage of this offer."