THE CHANCE to celebrate our differences and diversity is on offer this weekend as Malvern Pride returns to the town.
Malvern Pride will take place between midday and 6pm on Saturday, July 27 at Priory Park.
And organisers have said they are looking forward to partying while showing what a diverse community Malvern has.
The annual event is led by a team of volunteers and is supported by the public through donations.
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It aims to promote diversity, equality and inclusion and provide a platform for local LGBTQ+ communities.
Fun-filled activities include live acoustic sets and performances from singer-songwriters, jazz, musical theatre, a circus, and a Samba band.
Thousands of people are expected to visit Malvern Pride. (Image: Malvern Pride)
The parade around Priory Park will begin starts at 3.30pm.
The live music will take place at the bandstand.
There will be plenty of food and drink on offer throughout the day and many family-friendly activities for people of all ages to get involved in.
And lots of local charities will be at the event as will Hereford and Worcester Fire and Rescue Service and West Mercia Police.
Nicholas Houghton, who helps to organise Malvern Pride, said: "Malvern Pride has always been a fun family event and this year is the same.
"It is a great atmosphere with people coming together to enjoy themselves in the park.
"It is important to have a Pride event in Malvern to clearly demonstrate what a diverse community we have and to come together and party alongside our friends and family.
"Malvern residents are a diverse community and Pride celebrated this diversity in a fun way and a free-to-attend event."
"Malvern is a very funny little place, quite quirky and eccentric, and Malvern Pride is like that as well."
The Mayor of Malvern, Cllr Marilyn Birks, added: “I am proud that Malvern Town Council sponsors Pride and all councillors and staff are committed to supporting this wonderful event. We’ve helped to fly flags all over the town as a celebration of LGBTQ+ contributions to our society, culture and community.
"I’m looking forward to taking part in the day, having fun while remembering that we are all important, and we are right to be proud of who every one of us is.”
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