A prize draw is being held to encourage people to shop locally in Great Malvern.

Shoppers spending £5 or more at participating shops and cafes will be entered into a competition to win a hamper worth £1,500.

The grand prize hamper is a treasure trove of gifts and vouchers donated by the participating businesses, from gourmet treats to pampering essentials and home décor items.

You can only enter once per business, but you can increase your chance of winning by shopping in more of the participating businesses.

The more you shop locally, the more entries you'll accumulate, increasing your chances of claiming the grand prize.

The competition gets underway on Saturday, November 25, coinciding with the Great Malvern Christmas Festival. Entries close on December 22.

The lucky winner will be contacted via phone or email. Once the competition concludes, the draw will take place and the winner will be notified promptly.

The competition is being run by Great Malvern traders.

They said in a statement: “Supporting Great Malvern this Christmas goes beyond the allure of winning a fantastic prize.

“It's about investing in your community, contributing to the vitality of your town centre.

“Local businesses are the heart and soul of Great Malvern, offering unique products, personalized service, and a warm, welcoming atmosphere that sets them apart from most towns.

By shopping locally, you not only enhance your own holiday experience but also contribute to the economic well-being of your community.

“To find out more including which businesses are participating in the Win a Hamper promotion go to visitthemalverns.org/shopgreatmalverntown or pick up a flyer in town.”

The Great Malvern Christmas Festival, which takes place on Saturday, includes the switching on of the town’s festive lights by Malvern Theatres pantomime stars.

Entertainment and activities, including an artisan arts and food market, Christmas grotto and stage featuring live music, get underway at 10am. The switch-on itself is at 6pm.