HUNDREDS of people filled Malvern with colour, love and joy at its annual Pride event. 

People arrived in Priory Park, some travelling as far as London, to get involved in the Malvern Pride celebrations today (Saturday). 

The fun got underway at 12pm with entertainment like live music from the bandstand, face painting and talks from the Spoken Word Tent.

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Malvern Gazette: Siblings Lucius and Attia Lake went all out with their pride outfits this year.Siblings Lucius and Attia Lake went all out with their pride outfits this year. (Image: NQ)

Many food, drink, clothes and hand-crafted items were being sold from the stands at the event.

Julie Faulkner and her partner Wayne Armitage decided to travel all the way from London to be at Malvern Pride this year.

They were selling items from Miss Faulkner's shop, Sent With Pride.

Malvern Gazette: PRIDE: Julie Faulkner and her partner Wayne Armitage.PRIDE: Julie Faulkner and her partner Wayne Armitage. (Image: NQ)

Miss Faulkner said: "This is the first time we have been to Malvern, and what a beautiful part of the country it is.

"There are loads of lovely different stalls, and it has that really friendly family vibe to it as well, which is what we are all looking for.

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Malvern Gazette: People sat listening to stories from the Spoken Word Tent.People sat listening to stories from the Spoken Word Tent. (Image: NQ)

"We wanted to cover some more of the events at this side of the country, and we heard of Malvern and said we have to come on their pride day.

"It's great."

Hereford and Worcester Fire and Rescue Service (HWFR) and West Mercia Police were also offering safety advice at the event.

Malvern Gazette: ElliXia Q Valentine entertained the crowd with many different pop numbers.ElliXia Q Valentine entertained the crowd with many different pop numbers. (Image: NQ)

HWFR also let children sit in its fire engines and look around its equipment. 

Mary Marsh, treasurer of Malvern Pride, said: "It is just a really nice friendly atmosphere - very Malvern.

Malvern Gazette: Holly Kent, firefighter, and Jack Lilwall, crew commander.Holly Kent, firefighter, and Jack Lilwall, crew commander. (Image: NQ)

"Malvern is a very funny little place, quite quirky and eccentric, and Malvern Pride is like that as well. 

"It is very warm and fuzzy, and I don't think you will find anyone being contentious.

Malvern Gazette: Mandy Harding did a special saxophone set.Mandy Harding did a special saxophone set. (Image: NQ)

"We only pick entertainers who are inclusive and won't say anything offensive as that is how we want it to be. 

"It is a family event, it is for everybody."

Celebrations will come to a close at 6pm.