Malvern’s MP says the arrival of Crew Clothing is proof of growing confidence in the town centre.
The premium clothing brand moved into its new home in Church Street, Great Malvern, last month.
And it has now been visited by West Worcestershire MP Harriett Baldwin, who said its opening is an indication of the strength of confidence in the current economic outlook and a stamp of approval for Malvern town centre.
“I was pleased to see Crew Clothing moving into the old Tourist Information Centre building and it is such a great location for a popular high street brand,” said Mrs Baldwin.
“This new opening is clearly a sign of confidence in Malvern and the town has seen some impressive new names leading the high street’s retail revival following the pandemic.
“The old Brays building is now a hub of new shops with the old department store converted into an impressive retail space and flats.
“The town’s got a popular and successful Waitrose and a good array of independent stores and restaurants offering first class shopping and hospitality to local people and visitors.”
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Mrs Baldwin said the feel-good factor doesn’t extend only to Great Malvern, either.
“There are also vibrant retail opportunities in Barnards Green and Malvern Link and I’ve had feedback from local businesses that shopper numbers are extremely positive,” she said.
“This is great news for Malvern and with the ongoing work at Malvern Theatre, the future is clearly bright for the whole of the town.”
After a busy first few days in February, a spokesperson for Crew Clothing told us: “We enjoyed a great first week at Crew Clothing Malvern and were thrilled with the warm reception we received from the local community.
“We estimate approximately 700 customers visited the store in the opening four days.
“There was a lot of anticipation for the store ahead of opening week. Our location has fantastic footfall, and we have a strong brand presence on the high street, which really helps encourage customers through the doors.
“Sales were very reassuring, exceeding our expectations.”
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