Shoppers will be able to take advantage of free parking throughout Malvern during the festive period.

Visitors will be able to park for free from 3pm until 11pm in any of Malvern Hill District Council’s pay and display car parks from December 1-24.

The offer has been introduced as part of the Christmas Comes to Town campaign and Town Centre Plans.

Daniel Walton, the cabinet member for tourism and economic development at the district council, said: “We are really delighted to offer free parking again in the run up to Christmas Day.

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“It is a great way to support our traders across the three towns in the district.

“We encourage everyone to support local businesses during this time and enjoy the festive spirit our towns have to offer.”

Visit www.visitthemalverns.org/christmascomestotown for more information.