Traders enjoyed a hugely successful day at the Great Malvern Food Festival.
More than 40 market stalls and street vendors filled Priory Park today as the festival returned to the town for its 11th year.
With temperatures soaring well into the 20s the event, organised by Boffy Events in partnership with Malvern Hills District Council, provided the perfect platform for businesses to boom.
One such trader was Ragged Stone Cider & Perry, who sold out their stock for the whole weekend in just one day.
Lucie Mayerova, behind the bar, said: "It's been a very good day.
"We sold much more than we expected, we are having to get more stock in for tomorrow.
"The kids have loved it and it's free which is really important, especially at the moment."
Coworker Chris Atkins added: "On a day like today, with the sun shining, and being here with the shade and the theatre in the background, it's just perfect.
"A big thumbs up to the council from us!"
READ MORE: Foodies in for a treat as Great Malvern Food Festival returns
There was similar success for Emily Stanton, who was running a jam and pickle store.
"It's been really good," she said.
"We came to the event last year and it is a lovely setting.
"Couldn't have asked for better weather."
Not all the traders had been before.
For Dom Richardson of Whistler's Storm Cold Brew Tea Liqueur it was a first time to Malvern.
He said: "It is just beautiful here and we've been super busy all day."
Meanwhile, Roger Price of Mill Bank Coffee Co, said: "It's been amazing and I've really enjoyed being here."
If you didn't make it down to Priory Park today, don't worry as the festival continues tomorrow, from 10am until 5pm.
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