SHOPPERS will be able to take advantage of free parking in the run-up to Christmas, thanks to Malvern Hills District Council.

The council will be spreading some festive cheer by offering free parking in all its car parks on selected days during December.

Visitors to the area will be able to park for free all day on Sundays, December 15 and 22, and from midday on Saturdays, December 14 and 21.

The move has been introduced to encourage shopping locally during the festive season.

Simon Smith, the district council's economic development manager, said: “We are keen to attract shoppers and support local businesses across the three towns during the festive period.

"Free parking plays a role in bringing extra trade during this important time for retailers and we hope it will encourage everyone to support their local traders and our town centres.”

Visit malvernhills.gov.uk/car-parks for a list of district council-owned car parks.