A DARING charity calendar has been flying off the shelves in honour of a popular man who died in a car crash.

More than 3,000 copies of the Game Birds 2013 calendar have been sold, raising in excess of £22,000 for the Midlands Air Ambulance in the memory of Richard Warr.

The 21-year-old, of Pencombe, who worked at Laylocks Garden Centre, Bromyard Road, in Worcester, died when his Mazda pickup truck collided with a Seat Ibiza near Bayton, Herefordshire, on Friday, August 5, 2011.

The cheeky calendar features 24 women from Bromyard and Leominster area almost baring all in a variety of country pursuits poses.

Zoe Hooper, who thought of and organised the project which was shot by Mr Warr’s sister Gemma Thomas, said money was still coming in and the final figure could reach £25,000, smashing their original target: “We are pleased and quite shocked at the incredible reaction to our calendar as we originally aimed to raise £10,000.

“Rich's friends and family have been overwhelmed by success of the calendar in his honour and are very proud of everyone involved.

As his sister Gemma said, Rich would have loved the idea of being known across the world as a 'ladies man'.”

The charity has three aircraft flying an average of 3,000 missions a year and it costs more than £6 million a year to keep the air ambulance operational.

Laylocks Garden Centre was started by Richard’s father Martin Warr in 1973.

The present site was bought in 1981.

For more information, go to gamebirdscalendar.co.uk.